The world's first biodegradable rubber compound built from NZ green-lipped mussel shell. Every particle that wears off returns to the earth. Engineered as a direct drop-in for existing manufacturing.
Every step. Every kilometre. Synthetic rubber sheds invisible particles into waterways, soil, and lungs. They accumulate permanently — in fish tissue, in drinking water, in the human bloodstream.
Permanent contaminationElectric vehicles are heavier — more battery weight means more tyre wear per kilometre. The clean energy transition has a dirty rubber problem. Current regulations can't keep up.
EV weight factorThe additive 6PPD — present in virtually every synthetic tyre — converts to 6PPD-quinone in the environment. It causes mass fish die-offs in urban streams. Zinc oxide from wear particles disrupts marine ecosystems.
6PPD · Zinc oxideThe EU's Euro 7 standard is the first regulatory attempt to limit tyre particle emissions. A global plastics treaty barely mentions rubber wear. No manufacturer currently offers a biodegradable alternative at scale.
Regulatory gap · 2026Greenlipp's composite is a durable blend of bioplastics and organic additives, formulated as a direct substitute for synthetic rubber in existing manufacturing lines. Same moulds. Same machinery. No retooling.
As the compound wears, every residual particle biodegrades — in soil, in water, and in the marine environment. Not slower degradation. Full return.
The core ingredient is ground green-lipped mussel shell — a uniquely NZ-sourced calcium carbonate (CaCO₃) found in no other rubber compound on earth.
NZ-sourced · ground shell · ocean-derived calcium carbonate
Durable · soil-degradable · marine-certified
Durability · conductivity · application-specific
Existing manufacturing lines · no capital retooling
R&D Partnership Open — Seeking a long-term research partner to refine compound ratios, test performance additives, and validate across applications. First target: footwear sole compound.
Hexapod matrix tread · CaCO₃ compound · drop-in compatible
Drop-in replacement for synthetic rubber in footwear soles. B2B supply to manufacturers. Same moulds, same lines — zero microplastic output. The entry point for a category transformation.
Compound scaled for bicycle tyre tread. Sustainability-forward customer base, lighter vehicle loads, ideal for compound validation at real-world scale before automotive entry.
Full car tyre tread compound. The 2-billion-tyre-per-year market. The largest single source of microplastic pollution on earth — and the most significant commercial opportunity in sustainable materials.
Lock in a university or materials science partner. Refine compound ratios. Test performance additives for durability and conductivity. Validate full biodegradation in soil and marine environments.
First commercial application. In-Stead sole compound supplied to a pilot manufacturer. Performance testing, real-world wear data, independent validation. Build the evidence base.
Compound scaled to bicycle tyre tread. Sustainability-motivated market. Lighter loads make compound tuning more manageable. Builds the performance data stack for automotive entry.
Full car tyre tread compound at global scale. B2B supply to the world's major tyre manufacturers. The largest microplastic solution commercially viable on earth.
Investor note — Seeking R&D funding for Phase 01. Long-term partnership model with IP protection via composition patent on NZ mussel shell CaCO₃ compound. First-mover advantage in a market with zero current solutions. The science is proven. The compound works. We are building the product.
Greenlipp presents as a precision materials company — because that's what it is. The visual identity draws from bioluminescence, the geometry of shell organisms, and the language of serious science. Dark, confident, technically precise.
This is the aesthetic that wins rooms at Nike HQ, Adidas procurement meetings, and EU sustainability summits. Not a consumer brand. A category-defining materials innovation with an origin story no one else can tell.
Voice: Direct. Scientific. Proud of its NZ origin. Never preachy. The tone of something that doesn't need to explain itself because the data does that.
Technical authority meets ocean mythology. Science-confident. Never corporate.
Procurement directors. Sustainability leads. Materials scientists. Investors.
Bolt Threads meets deep ocean meets NZ cleantech. Not eco-cute. Precision.
Preachy. Greenwashed. Consumer-cute. Another bamboo toothbrush brand.